Gilead HBCU Roadshow - from concept to creation, Fifth and Hardy was the strategic partner for a nine-city tour with Gilead Sciences, at historically black colleges and universities (HBCU), to advance health and black equity.
We designed a mobile truck that converted into a pop-up activation with a DJ stage, photo booth and yard games.
We created and designed all social media assets, developed a complete social campaign for Gilead and produced all content capture and behind the scenes video and editing.
